Social Media Marketing

The Power Of Word Of Mouth

(74%) of consumers rely on social networks to guide purchase decisions.

90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users.

53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product.

44% of Moms use social media for brand/product recommendations; 73% trust online community recommendations

Facebook, blogs, Twitter and customer reviews are considered the most effective tactics for mobilizing consumers to talk up products online.